Average Reviews:
(More customer reviews)This book suffers less than most of Rodengen's work. His style of connecting his magazine articles into a complete book is improving. The coroprate history is accurate and for the most part complete. Still there is some of the redundancy of background supplied in each magazine article. Where I'd edit out 35% to 40% of the OMC book to make it easier to read and clearer, the Merc book only needs a 15% to 20% reduction to get to the point. Particularly disappointing in this book is the chapter on racing. Almost no research seems to have been done here. Merc's reputation was built on racing, but its a very small sideline in this book. I can not recommend the book to racing fans, not much more here than what is in Iron Fist. If you have none of the earlier books this would be a good place to start.
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The Legend of Mercury Marine by Jeffrey L.Rodengen is destined to join thebest-selling ranks with Jeff's other nautical best seller's, TheLegend of Chris Craft, Evenrude Johnson and The Legendof OMC, Serving The silent Service: The Legend of ElectricBoat, and Iron Fist: The Lives of Carl Kiekhaefer.Sixty years old in 1999, Mercury Marine is the most recognizedmane in the marine industry, and the memory of its founder, CarlKiekhaefer, lives on in the hearts and minds of engineers and boatenthusiasts alike.Rescuing a failing marine out board manufacturer, Carl Kiekhaeferand his organization overcame wartime shortages, governmentrestrictions, stockholder rebellions and Kiekhaefer's own ragingparanoia. In spite of his infamous temper, or maybe because of it,those he hired remained loyal, inheriting Kiekhaefer's grit andindomitable attitude as Mercury engines set world records for speedand endurance.Kiekhaefer agreed to be acquired by Brunswick Corporation, in1961, but was reluctant to handle the transition. He left the companynine tumultuous years later, and since then Mercury and Brunswick havelearned to work as a team. As the wall came down, Mercury Marineexpanded rapidly around the world in the seventies and early eightieswith such world class products as the MerCrusier stern drive. Its namebecome synonymous with victory in races, fishing competitions andcommercial boating.Mercury was re-tested in the early 1990s, when the marineindustry grapples with the worst recession in its history. Workingwith Brunswick, Mercury emerged with its own identity without losingKiekhaefer legacy that abhors failure.As Mercury Marine enters the new millennium, the company is poisedfor even greater accomplishments, and embarked on a new round ofventures and partnerships around the world. In this lavishlyillustrated The Legend of Mercury Marine, Jeffrey L.rodengen( author of the definitive biography of Carl Kiekhaefer, Iron fist:The Lives of Carl Kiekhaefer ) tells the story behind Mercury'sown rise and ultimate triumph, and reveals the mystique behindMercury's name.
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